cli: serving is an explicit verb; no arguments prints usage

Running an unfamiliar binary by name should tell you what it does, not bind a
dozen ports and start answering the internet. --serve (or --daemon) now does
that, and a bare invocation prints usage and exits 2 - non-zero on purpose, so a
service manager sees a failure rather than concluding the server ran and
finished cleanly.

The hazard this creates is worth spelling out, because it bites once and
silently: three places started the binary with no arguments - the systemd unit,
the unit template, and the Dockerfile - and --self-update replaces the binary
but never the unit. A routine update would therefore leave a service that cannot
start, discovered whenever the host next rebooted.

So the updater repairs it: after replacing the binary it appends --serve to an
ExecStart that has no flags, but only in a unit this program wrote (identified
by its description). Editing an operator's hand-written unit would be overreach;
leaving ours broken would be negligence.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>

server/internal/config/config.go

@@ -10,6 +10,7 @@ package config
 import (
 	"flag"
 	"fmt"
+	"io"
 	"os"
 	"strconv"
 	"strings"
@@ -136,6 +137,9 @@ func Load(args []string) (*Config, *Actions, error) {
 
 	fs.BoolVar(&a.InstallSystemd, "install-systemd", false, "install a systemd unit for this binary and exit")
 	fs.BoolVar(&a.UninstallSystemd, "uninstall-systemd", false, "remove the systemd unit and exit")
+	var daemon bool
+	fs.BoolVar(&a.Serve, "serve", false, "run the server (bind listeners and answer requests)")
+	fs.BoolVar(&daemon, "daemon", false, "alias for --serve")
 	fs.BoolVar(&a.SetAdminPassword, "set-admin-password", false,
 		"set the break-glass admin password (username as --admin-user, password read from stdin) and exit")
 	fs.StringVar(&c.AdminUser, "admin-user", envOr("ADMIN_USER", "admin"), "username for the break-glass admin")
@@ -148,12 +152,42 @@ func Load(args []string) (*Config, *Actions, error) {
 	if !c.Docker {
 		c.Docker = inContainer()
 	}
+	a.Serve = a.Serve || daemon
+	// No verb at all means the caller has not said what they want. Usage is the answer, and it
+	// is a usage error rather than success — otherwise a service manager sees a clean exit and
+	// concludes the server ran and finished.
+	if !a.Serve && !a.InstallSystemd && !a.UninstallSystemd && !a.SelfUpdate &&
+		!a.SetAdminPassword && !a.Version {
+		a.Help = true
+	}
 	if c.Docker && (a.InstallSystemd || a.UninstallSystemd || a.SelfUpdate) {
 		return nil, nil, fmt.Errorf("systemd/self-update actions are native-mode only (container detected; override with ECHOLOT_DOCKER=0 if this is wrong)")
 	}
 	return c, a, nil
 }
 
+// Usage prints the verbs first and the tuning flags second, because the question someone has
+// when they run this by name is "what does it do", not "what can I set".
+func Usage(w io.Writer) {
+	fmt.Fprint(w, `echolot-server — the Echolot probe server
+
+USAGE
+  echolot-server --serve                 run the server
+  echolot-server --version               print the version
+  echolot-server --install-systemd       install and enable a systemd unit
+  echolot-server --uninstall-systemd     remove it
+  echolot-server --self-update           replace this binary with the latest release
+  echolot-server --set-admin-password    set the break-glass admin password (stdin)
+  echolot-server --help                  full flag list
+
+Every flag can also be set as an environment variable: --control-listen becomes
+ECHOLOT_CONTROL_LISTEN. In a container, configuration comes from the environment.
+
+Running with no verb prints this and exits non-zero: starting to serve the internet
+should be something you asked for.
+`)
+}
+
 // Addrs splits a comma-separated listen spec into individual addresses.
 // Explicit per-address binds matter on multi-IP hosts: a wildcard bind
 // (":8443") would also claim addresses reserved for other purposes (e.g. an
@@ -168,8 +202,15 @@ func Addrs(spec string) []string {
 	return out
 }
 
-// Actions are one-shot verbs that exit instead of serving.
+// Actions are the verbs. Serving is one of them, and it is explicit: running the binary with no
+// arguments prints usage rather than binding a dozen ports and starting to answer the internet.
+// Someone typing the name of an unfamiliar program on a terminal should be told what it does, not
+// have it start doing it.
 type Actions struct {
+	Serve bool
+	// Help is set when there is nothing to do: no verb was given.
+	Help bool
+
 	InstallSystemd   bool
 	UninstallSystemd bool
 	SelfUpdate       bool